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Background

When Standard Life repostitioned their Global brand and refreshed their visual identity Line was tasked to help roll it out accoss all their digital communications. Over 8 months my team redesigned the .com website, sub brands sites, re-developed their digital brand guidelines and standards, iternal communications, apps and presentations as well as furture design evolution of the brand and standards online. A lot of work in a short amount of time and so many learnings and first for this brand.

Details

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Deployment matrix

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Digital Standards

Over 200 pages of pixel perfect brand guidelines for all digital solutions.
Developed in parallel to the rollout - Test, learn and document.

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Standardlife.com

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Various microsites

Private client management

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Email guidelines

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Campaign landing page

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